Kuala Lumpur, 4 April 2009: Castrol, yang terkenal sebagai pakar minyak pelincir premium global, memasuki lorong laju dengan tajaan filem beraksi tinggi, ‘Fast & Furious 4’.
“Filem aksi ini memperlihatkan prestasi dan kelajuan, dan sebagai minyak rasmi bagi ‘Fast & Furious 4’, Castrol EDGE digubah untuk memberikan prestasi paling ekstrem untuk kereta yang berprestij dan berprestasi tinggi seperti yang digunakan dalam ‘Fast & Furious 4’.
Sempena tajaan filem ini, Castrol juga memperkenalkan pek baru mesra pengguna bagi kesemua tiga kategori minyak pelincirnya: Minyak Kereta Penumpang (PCO), Minyak Motosikal (MCO), dan Pelincir Kenderaan Komersil.
“Pembungkusan baru ini lebih menarik dan mesra pengguna.Ini kerana kedudukan pemegang pada botol baru serta reka bentuk yang inovatif memudahkan penuangan supaya penukaran minyak lebih cepat, mudah dan bersih,” jelas Pengarah Pemasaran Castrol Malaysia, Mark Ng . “Castrol sentiasa berusaha untuk mencari kaedah yang lebih baik dan cekap untuk meningkatkan prestasi produknya.”
Menurut Ng, Castrol berjaya mencipta minyak pelincir yang bermutu tinggi untuk kenderaan sejak lebih 100 tahun menerusi aplikasi analisis, teknologi dan inovasinya yang rapi.
Rangkaian Minyak Kereta Penumpang Castrol termasuk Castrol EDGE, Castrol Magnatec, dan Castrol GTX. Castrol EDGE Sport 0W-40 adalah minyak enjin premium bersintetik penuh Castrol yang memberikan prestasi terbaik, dengan teknologi kelikatan rendah untuk memberikan kuasa maksimum sehingga 45% berbanding minyak sintetik jenama lain di pasaran.
Rangkaian Minyak Motosikal termasuk Castrol Power 1, Castrol Activ dan Castrol Race. Castrol Activ 4T dicipta khusus untuk enjin motosikal empat lejang dengan Molekul Perlindungan Aktif yang melekap dan melindungi komponen penting enjin dalam semua keadaan.
Kategori minyak pelincir Kenderaan Komersil Castrol termasuk Castrol RX Fuel Saver dan Castrol CRB. Castrol RX Fuel Saver adalah minyak pelincir khusus untuk enjin diesel berbilang gred yang menjimatkan sehingga 5% penggunaan diesel dengan formula “adiTECH” yang mengurangkan geseran enjin untuk memberikan kuasa yang lebih.
Sebelum tayangan khas filem ‘Fast & Furious 4’ di Golden Screen Cinemas, Pavilion, rakan dagang Castrol dan media menyertai pelbagai permainan interaktif yang menyeronokkan seperti Cabaran Castrol EDGE Sport Speed, perlumbaan kereta kawalan jauh ‘Castrol EDGE Fast & Furious 4’, dan ‘Play Station 3 Need for Speed’. Pameran eksklusif diorama ‘Castrol EDGE Fast & Furious 4’ iaitu replika mini set penggambaran filem yang direka khas turut menerima sambutan hebat.
Dalam usaha berterusan untuk menarik dan memberi ganjaran kepada pengguna, Castrol juga telah menawarkan hadiah-hadiah bernilai lebih RM15000 menerusi pelbagai peraduan. Hadiah termasuk edisi terhad diorama ‘Castrol EDGE Fast & Furious 4’, lebih 100 tiket filem ‘Fast & Furious 4’, kereta model mini edisi khas ‘Castrol EDGE Fast & Furious 4 Skyline R34’ dan minyak pelincir Castrol EDGE Sport 0W40.
Layari laman web www.castrol.com/my untuk maklumat lanjut tentang pembungkusan baru Castrol dan juga aktiviti Castrol EDGE Fast & Furious 4.
Castrol (www.castrol.com) ialah sebahagian daripada BP dan dipasarkan di bawah bahagian minyak pelincir BP Group yang dikenali sebagai Premier Lubricants (M) Sdn Bhd di Malaysia. Premier Lubricants (M) Sdn Bhd memasarkan tiga jenama minyak pelincir yang utama, iaitu BP, Castrol dan Duckhams dan merupakan peneraju utama pasaran minyak pelincir di Malaysia.
Castrol merupakan syarikat pemasaran minyak pelincir ketiga terbesar di dunia dan peneraju pasaran serta teknikal bagi minyak pelincir perindustrian dan automatif dalam sektor pengguna runcit. Castrol juga merupakan pemimpin pasaran dalam sektor pelincir marin dan merupakan peserta utama dalam segmen pasaran penerbangan dan kenderaan komersil. Castrol, dengan sokongan lebih 150 anak syarikat yang beroperasi di 55 negara, diambil alih oleh BP pada 2000.
Sebagai salah sebuah syarikat tenaga paling besar di dunia dengan operasi di lebih 100 negara, BP memberi tumpuan kepada kegiatan seperti penerokaan dan pengeluaran minyak mentah dan gas asli, penapisan, pemasaran dan pengangkutan, minyak serta pemasaran gas dan penjanaan kuasa. Perniagaan Tenaga Alternatif BP terlibat secara aktif untuk membangunkan tenaga boleh diperbaharui, termasuk solar, angin dan bahan api tanpa karbon seperti penjanaan kuasa hidrogen.
BP mempunyai modal pasaran semasa berjumlah US$200 bilion dan kakitangan seramai 100,000 orang di seluruh dunia.
CASTROL SHIFTS TO THE FAST LANE WITH MOVIE SPONSORSHIP
Kuala Lumpur, 4 April 2009: Castrol, globally recognised as the leading premium lubricant specialist, shifts gears to get on the fast lane with the movie sponsorship of the highly anticipated Fast And Furious 4.
“The synergy between Castrol EDGE and Fast & Furious 4 is a natural fit,” said Mark Ng, Castrol’s Marketing Director. “The high-octane movie is built around high performance and speed, and as the official oil for Fast & Furious 4, Castrol EDGE is specifically engineered to meet the most extreme performance in prestige and high performance cars just like those used in Fast & Furious 4”
In conjunction with the movie sponsorship, Castrol also unveiled its new user-friendly packs of its full range of lubricants in three categories: Passenger Car Oils, Motorcycle Oils, and Commercial Vehicle Lubricants.
“The new and improved user-friendly packaging comes with repositioned handles for easier pouring and an innovative anti-glugging design for quicker and cleaner oil change,” Ng explains. “Castrol has always been passionate about finding better and more efficient ways of improving the performance of its products.”
Ng adds that Castrol has succeeded in creating superior lubricants for vehicles for more than 100 years through its rigorous application of analysis, technology and innovation.
Castrol’s Passenger Car Oil range includes Castrol EDGE, Castrol Magnatec, and Castrol GTX. Castrol EDGE Sport 0W-40 is Castrol’s best performance, full synthetic premium engine oil with low viscosity technology that delivers maximum horsepower up to 45% longer than other synthetics.
The Motorcycle Oil range includes Castrol Power 1, Castrol Activ and Castrol Race. Castrol Activ 4T is developed specifically for 4-stroke motorcycle engines with special Activ Protection Molecules that clings and protects critical engine components in all riding condition
Castrol’s Commercial Vehicle lubricants range includes Castrol RX Fuel Saver and Castrol CRB. Castrol RX Fuel Saver is a multigrade diesel engine oil that saves up to 5% diesel consumption with an exclusive “adiTECH” formula that lessens engine friction and releases more engine power.
Before attending a special movie screening of Fast & Furious 4 at the Pavilion Golden Screen Cinema, Castrol’s trade partners participated in various fun-filled interactive and exciting games such as the Castrol EDGE Sport Speed Challenge, Castrol EDGE Fast & Furious 4 remote car racing, and Play Station 3 Need for Speed before the special screening of Fast & Furious 4 at the Pavilion Golden Screen cinema. Other highlights of the evening included an exclusive display of the Castrol EDGE Fast & Furious 4 dioramas (custom-made miniatures of the movie sets).
In its continuous effort to reward and engage consumers, Castrol also gave away loads of prizes through various contests prior to the event. Giveaways comprised Limited Edition Castrol EDGE Fast & Furious 4 dioramas, movie passes, Limited Edition Castrol EDGE Fast & Furious 4 Skyline R34 model cars, and bottles of four-litre Castrol EDGE Sport 0W40 engine oil valued at RM245 each.
Visit www.castrol.com/my for more information on Castrol’s new look packaging as well as the Castrol EDGE Fast & Furious 4 activities.
Castrol (www.castrol.com) is part of BP and is marketed under the lubricant arm of BP Group known as Premier Lubricants (M) Sdn Bhd in Malaysia. Today, Premier Lubricants (M) Sdn Bhd markets three leading lubricant brands; namely BP, Castrol & Duckhams, and is a market leader in the lubricant business in Malaysia.
Castrol is the world’s third largest marketer of lubricants. Castrol is the market and technical leader for specialised industrial and automotive lubricants in the retail consumer sector. Castrol is also the market leader in the marine lubricants sector and is a key player in the aviation and commercial vehicles market segment. Castrol, with over 150 subsidiaries operating in 55 countries, was purchased by BP in 2000.
BP, one of the world’s largest energy companies with operations in over 100 countries, focuses on such activities as exploration and production of crude oil and natural gas, oil refining, marketing and transportation, gas marketing, and power generation. BP’s Alternative Energy business is actively involved in developing renewable energy, including solar, wind and decarbonised fuels such as hydrogen power generation.
BP’s current market capitalisation is in the region of US$200 billion with staff strength of over 100,000 worldwide.
